No jargon
I explain automation in plain English because I learned it in plain English. No developer speak. No unnecessary complexity.
About
Run by an AI-native operator. Top 1% AI builder globally.
Tom Downie runs a 5-campus, 80-staff AI-native Sydney SMB and ranks in the top 1% of builders on Lovable globally - 1.3M lines of code shipped in 2025. XLev installs the same AI operating layer inside other Australian SMBs.
TD
Who built XLev
Built by a business owner, not a developer.
Tom Downie is the founder of XLev and CEO of Better Tuition Academy - a 5-campus tutoring business across Sydney's Northern Beaches. He is not a developer. He has never written production code in the traditional sense.
He built XLev's entire AI stack by learning from the ground up - agents, automation workflows, self-hosted infrastructure, AI tooling - all while running an 80-person business.
"I speak fluent business owner.
Because I am one."
- 5
- Campuses operating
- 80+
- Staff using AI workflows
- 0
- Technical background
- 0
- Developers on staff at start
I've felt your problems
Late nights in spreadsheets. Manual follow-ups. Repetitive admin that never ends. I automated my own business first.
Results, not theory
I don't have a CS degree. I have a running business with real automations saving real hours every week.
Who we work with
One AI implementation team. Australia-wide.
XLev works directly with the owners of Australian SMBs - typically 5 to 200 staff, every sector, every stage of AI adoption. We’re the implementation team that installs Claude across your team, builds the custom apps, ships the n8n automations and runs the strategy work. For owners on a sale window, we layer on sale-readiness as a specialised service. We don’t provide M&A, legal, financial or valuation advice.
Founder · 01
Tom Downie
Founder & CEO · XLev
Who you're working with
Tom Downie - Operator, builder, founder.
I'm a Sydney operator. I co-founded Better Tuition Academy in 2015 - today it's a five-campus business across the Northern Beaches and North Shore with around 80 casual tutors. I also run Northern Beaches Coworking, and I built XLev to install inside other SMBs the same AI operating layer I built for my own.
I'm not a developer by training. Zero coding background. Pure operator. Over the last two years I've gone from never having written a line of code to ranking in the top 1% of builders on the Lovable platform globally - by shipping real production systems for a real business with real customers and real staff depending on them.
I built the Northern Beaches Coworking website and this site entirely with AI - no agency, no developer hire, just me and the tools. Same approach I use for every client system: figure out what the business actually needs, then build it end to end.
Everything XLev sells has already been built and battle-tested inside my own business. BTA is the proof of concept. The clients I work with get the playbook that's already running.
Operating
Better Tuition Academy · est. 2015 · 5 campuses · ~80 staff
Also founder of
Northern Beaches Coworking · XLev
Based
Sydney's Northern Beaches, NSW
Working with
SMB owners building real businesses
The build wall · 2025
Top 1% of builders.
Globally. Verified.
Independent platform-verified stats from Lovable's 2025 wrapped - the AI build platform behind XLev's production systems. These aren't marketing numbers; they're what was actually shipped.
01
1.3M
Lines of code
generated in 2025
02
Top 1%
Globally for code written
Lovable verified
03
44,430
Hours of coding saved
platform-tracked
04
1,920
Build messages sent
across all projects
05
12
Project remixes
shipped to other builders
06
★
"National Treasure"
awarded by Lovable
Awarded "National Treasure" status by Lovable - recognition reserved for the platform's most prolific and highest-quality builders worldwide.
Live in production · not demos
Real systems. Real businesses.
Real customers depending on them.
Every system below is live right now - running staff, serving customers, processing real money. Each one was built and shipped inside an operating SMB before being offered to anyone else.
Liftwize
liftwize.au
Consumer SaaS AI fitness coach. Personalised programs, AI coach, sleep & recovery, gamification - installable as a PWA.
- Personalised AI workout programs
- Exercise library + calendar
- AI coach + sleep & recovery tracking
- Streaks, levels, leaderboard, battles, avatar
- Weekly AI-generated challenges
BTA Call Centre
calls.thebta.au
Internal staff platform our team uses when speaking with families - every call is human. AI is only used privately as a training partner staff practise against before going live.
- Outbound dialer with live captions
- Scripts, quick search, history, contacts
- Quote builder + enrolment flow
- Private AI role-play for staff training
- Academy, Training, CRM, Inbox, Marketing
BTA Lead Generation App
Embedded package builder driving real-time personalised quotes - wired straight into the CRM with conversion tracking throughout.
- Live discount calculator + quote engine
- CRM-connected on submission
- Live exam countdowns + social proof
- 8,000+ students · 26,000+ hours · 4.98★
ATAR Calculator
Standalone tool covering all five Australian state ATAR systems with subject scaling, search, and university cutoff data.
- All 5 state ATAR systems supported
- Subject-level scaling + visual output
- Subject search + university cutoffs
XLev Client Portal
Modular client OS - 18 modules across AI, Automation, Analytics, CRM, Finance, HR, Knowledge, Forms, and Infrastructure. Each client gets their own portal URL.
- 18 modules · 9 capability areas
- Custom-built apps live inside the portal
- Embedded AI assistant + comment layer
- Workflow dashboards + documents
XLev Interactive Training Suite
Three interactive courses - digital marketing metrics, AI agent operations, AI possibilities - deployed without any LMS infrastructure.
- Three full interactive courses
- No LMS required
- Embedded into client portals
On the roadmap
Building next for BTA.
These systems are in active development inside the BTA app, planned for release October 2026. Everything here is already prototyped and tested - it just hasn't shipped publicly yet.
BTA Student App
The companion app for BTA families and students - timetables, progress tracking, lesson notes, and direct communication with their tutor.
- Personalised timetable and lesson calendar
- Progress tracking and lesson notes
- Direct chat with tutors and admin
- Payment and enrolment management
Curriculum Studio
Will give tutors a head-start on NSW K–10 lesson planning - drafts plans for tutors to review, adapt and deliver. The tutor still owns the lesson.
- Curriculum-aligned first drafts
- Tutor reviews, edits and delivers
- Removes the blank-page admin, not the teaching
BTA Operating System
Full internal management platform: ops action list, dashboard, comms hub, and campus-level management - running 5 sites quietly.
- Ops action list + dashboard
- Communications hub
- Multi-campus management
Running in the background
The quiet automation layer.
The apps you see are the visible half. Underneath them sits the workflow layer that handles payroll, building access, marketing and the day-to-day admin that keeps a 5-campus business running smoothly. Everything customer-facing - calls, lessons, check-ins - is still done by people.
Payroll automation
Pulls tutor hours from the staff system, runs a complex multi-tier pay matrix, generates payroll, and pushes straight to accounting. Hours → minutes per fortnight.
Smart-lock access control
Physical smart locks across coworking sites tied live to membership status via API. No manual codes. No admin overhead.
Marketing automation stack
Automated ad campaign management across Google and Meta, programmatic SEO workflows, and AI-generated bulk audience uploads.
Internal ops orchestration
The behind-the-scenes glue that keeps 80 staff and 5 sites running smoothly - so tutors and managers can spend their time with students and families.
On the roadmap
Automation layer - next up.
These workflow automations are in active development inside the BTA app, planned for release October 2026. Like everything on this page, they will be battle-tested inside a real operating business before they ever touch a customer.
Student check-in alerts
Flags when a family hasn't been in touch for a while so the leadership team can personally reach out - every follow-up is a real person, not an automated message.
Six-agent marketing system
Strategy, content, SEO research, writing, community management, and quality review - six specialised AI agents operating continuously in the background.
Infrastructure
Self-hosted AI. Nothing leaks.
Running real AI inside a real business means owning the stack. XLev's production AI infrastructure was deployed personally - no agency, no DevOps team - and is built around Australian Privacy Act compliance from day one.
Australian Privacy Act compliant from day one
Sensitive business data stays on private, self-controlled infrastructure - never routed through unapproved third-party models.
Custom AI model routing
Tasks are routed to the right model for the job. Anything sensitive only ever touches approved models running on controlled infrastructure.
Self-managed, no agencies
Deployed and operated personally - no DevOps team, no outside agency, no third-party black box. Same hand that builds the apps runs the stack.
Receipts
The numbers behind the work.
A mix of platform-verified build stats and operating metrics from the business behind XLev. Everything cited here is real and current.
Top 1%
Globally on Lovable (verified · 2025)
1.3M
Lines of code generated
44,430
Hours of dev time saved
5+
Production apps live simultaneously
8,000+
Students tutored across BTA's history
80+
Staff using AI workflows
5
Campuses on self-hosted AI infrastructure
10 yrs
BTA operating · est. 2015
Payroll automation processes real wages every fortnight. Marketing automation runs campaigns across Google and Meta. Five locations run on self-hosted infrastructure. None of this is theoretical.
Work with the operator
If he built all of that for his own business - imagine what he can do for yours.
XLev works with a small number of SMB owners at a time. Every engagement gets direct operator attention - same hand on the keys that built BTA.
team@xlev.ai · Sydney, Australia